4cc_Blpx3nQ, GOOGLE NEWS SEO, Krishna Bharat is the founder of Google News. He gave a keynote lecture on June 7th 2010 at the 7th annual Innovation Journalism conference at Stanford University near Googles headquarters in Silicon Valley, California.

Krishna gave this exclusive interview to Winchester Journalism, giving advice on how journalists should write in order to maximise the chances of their work turning up in Google searches and also of being aggregated as part of the Google News Service.

Krishna also comments on the economic model for journalism in the age of the internet. Public funding, such as the BBC licence fee can play a role, he says, but it is ore likely that hard news will in future be provided by a smaller number of competitors. He predicts a trend towards mergers and consolidation in the news business.

Background: Krishna Bharat is a Distinguished Researcher at Google Inc. in Mountain View, Calif., and leads a team developing Googles news products. Krishna is the creator of Google News, which won the 2003 Webby Award in the news category. Also, he received the 2003 World Technology Award for Media Journalism. In 2004 he founded Googles RD operations in India and served as the centers first director until 2006. Before joining Google in 1999, he was a member of the research staff at DEC Systems Research Center in Palo Alto, Calif. He graduated with a Ph.D. in Computer Science from Georgia Tech in 1996.