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http://en.wikipedia.org/wiki/Search_engine_optimization

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

http://www.youtube.com/watch?v=iR6ko-77tG0&feature=youtu.be

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

http://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf

New to SEO? Need to polish up your knowledge? The Beginner’s Guide to SEO has been read over a million times and provides comprehensive information you need to get on the road to professional quality SEO.

http://moz.com/beginners-guide-to-seo

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http://youtu.be/iR6ko-77tG0