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Transcript:
“The 3 Big YouTube Numbers That Will Blow Your Mind
Why Video Subtitles Are Still Critical To Your Business
The End of DMOZ And The Evolution Of SEO
And We Invite You To Learn How To Make Your Own Video Newsletters!
It’s Friday March the 10th, and this is Issue 19 of Digital Marketing Weekly…
Hi guys, Wayne here from Noble Samurai. Each week, DMW gives you a quick summary of the biggest and most important news that impacts your business, in the fast moving worlds of… Video Marketing, SEO and Social Media!
Alright, let’s get stuck into it…
The 3 Big YouTube Numbers That Will Blow Your Mind
Tubularinsights.com have revealed the 3 BIG YouTube numbers that every video marketer must know:
A massive 70 percent of YouTube viewing is happening on mobile devices
Every single day 1 BILLION hours of YouTube’s incredible content Is watched by people all around the world 85 percent of YouTube’s algorithm is currently weighted towards “Watch Time”
So what do these numbers mean for your business?
You MUST optimize for mobile devices. Desktop viewing is to be a secondary thought, with all of the content you Create beingoptimised for mobile viewing.
Your videos must encourage viewers to watch until the end. Longer views, and repeated views, will boost your video rankings in YouTube.
At the end of your videos, prompt viewers to check out your other videos on YouTube by displaying clickable thumbnails. Why Video Subtitles Are Still Critical To Your Business
Facebook’s recent announcement that all videos will soon auto play with sound was a big change to video marketing.
It’s clear that Facebook is wanting to deliver engaging video content to users, and they believe that sound is a critical part of that. So every video you create MUST include an engaging audio track.
However, don’t think for a second you can do away with video subtitles…
Subtitles allow users to watch video content regardless of where they are, even when their device is set to “sound-off”. With mobile video overtaking traditional desktop video, more and more people are electing to mute their mobile device, so they can watch videos in public places without fear of an embarrassingvideo blasting sound for everyone around them to hear. The bottom line is… people want control over how they consume video content, so let them choose! Create videos that have engaging subtitles alongside an engaging audio track that way you’re optimising for both types of viewers. The End of DMOZ And The Evolution Of SEO
DMOZ have announced they will be shutting down in the coming weeks, and it’s the nail in the coffin for ‘old school’ SEO.
If you do not know what DMOZ is, it is an artefact of a bygone era in SEO. It was an online directory created to help boost SEO rankings back when Google was a simpler beast to conquer.
Webmasters would submit their website to the DMOZ directory and in turn they’d generate backlinks to their website – and it was a simple way to give your SEO Rankings a boost. With Penguin and other recent Google algorithm updates, link building in this way has become harmful to your website, and is now a big no no.
So what does the end of DMOZ mean for you?
The good news is that it reiterates that creating valuable content and earning genuine backlinks is what you need to be focusing on. The hacks of old school SEO are no longer applicable, and will damage your SEO Rankings.
Create content that delivers a great user experience, share your content in as many places as possible, and you’ll earn natural backlinks that will boost your SEO Rankings. How To Create Your Own Video Newsletter
Video newsletters are highly engaging, help build authority with you and your audience, and with the right tools can be done very quickly and easily.
If you’ve ever wanted to create your own video newsletter like DMW… we have some exciting news… In Content Samurai Webinar #10 we’ll be showing you the exact process we use… to create the DMW videos from start to finish!
Specifically we’ll show you how to:
Gather the high quality content
Use an app like Content Samurai to create the video
Share your video on the major Social Networks
And how to grow your email list
Register now for the FREE Webinar by clicking the registration link… in the description below this video”
